The need for successful communication in intercultural and international business settings: Analytic and comparative studies, new trends and methodologies
Juan Carlos Palmer Silveira
págs. 9-16
"What language does global business speak?" - The concept and development of BELF
Marja Kankaanranta, Leena Louhiala Salminen
págs. 17-34
A cross-cultural analysis of English and Chinese business faxes: A genre perspective
Yunxia Zhu
págs. 35-54
Variation of English business e-mails in Asian countries
María Luisa Carrió Pastor, Rut Muñiz Calderón
págs. 55-76
Business communication across three European cultures: A contrastive analysis of British, Spanish and Polish email writing
Rosa Giménez Moreno, Hanna Skorczynska Sznajder
págs. 77-98
English as Business Lingua Franca: A comparative analysis of communication behavior and strategies in Asian and European contexts
Bertha Du Babcock
págs. 99-130
Investigating communication and professional communities at international events
Gina Poncini
págs. 131-150
Internationalization of Business English communication at university: A threefold needs analysis
Guzmán Macho Barés, Enric Llurda
págs. 151-170
The intercultural component in Business English textbooks
María del Carmen Lario de Oñate, María Vázquez Amador
págs. 171-194
Press advertisements for food in Spain: Cultural orientations and communicative style
Miguel García Yeste
págs. 195-216
© 2001-2024 Fundación Dialnet · Todos los derechos reservados
Coordinado por: