Editorial.
Peter Mouncey
págs. 743-749
Special Issue Editorial
Mariann Hardey
págs. 751-754
The power (and danger) of the story in social media research
Gareth Price
págs. 755-756
Identifying the real differences of opinion in social media sentiment.
Annie Pettit
págs. 756-767
Ideal participants in online market research.
Aleksej Heinze, Elaine Ferneley, Paul Child
págs. 769-789
Informed, uninformed and participative consent in social media research
Daniel Nunan, Baskin Yenicioglu
págs. 791-808
The benefit of social media.
Sylvie E. Rolland, Guy Parmentier
págs. 809-827
New insights from practice
Philipp 'Phil' Klaus
págs. 829-850
How the larger corporations engage with stakeholders through Twitter.
Lilia Ivana Mamic, Isidoro Arroyo-Almaraz
págs. 851-872
Quality in Market Research: From Theory to Practice.
Carol Raithatha
págs. 873-874
The Signal in the Noise: Why So Many Predictions Fail -- but Some Don't.
Ray Poynter
págs. 875-876
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