Quality in Market Research: From Theory to Practice.

• Autores: Carol Raithatha
• Localización: International Journal of Market Research, ISSN-e 1470-7853, Vol. 55, Nº. 6, 2013, págs. 873-874
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • A review is presented of the book "Quality in Market Research: From Theory to Practice," by Debrah Harding and Peter Jackson.