Sloan management review

• 

  Año 1997, Vol. 38, Número 3

  • Strategic Innovation

    Constantinos C. Markides

    • Resumen

    págs. 9-23

    

  • A Stakeholder Approach to Strategic Performance Measurement

    Anthony A. Atkinson, John H. Waterhouse, Robert B. Wells

    • Resumen
    • Texto completo

    págs. 25-37

    

  • Hysteresis in Marketing -- A New Phenomenon?

    Hermann Simon

    • Resumen

    págs. 39-49

    

  • Beyond Outsourcing: Managing IT Resources as a Value Center

    N. Venkatraman

    • Resumen

    págs. 51-64

    

  • Listening to the Customer -The Concept of a Service-Quality Information System

    Leonard L. Berry, A. Parasuraman

    • Resumen

    págs. 65-76

    

  • Management by Maxim: How Business and IT Managers Can Create IT Infrastructures

    Marianne Broadbent, Peter Weill

    • Resumen

    págs. 77-92

    

  • The Bullwhip Effect in Supply Chains

    Hau L. Lee, V. Padmanabhan, Seungjin Whang

    • Resumen

    págs. 93-102