Cases on Developing Effective Research Plans for Communications and Information Science
Información General
- Autores: María Victoria Carrillo Durán (ed. lit.), Margarita Pérez Pulido (ed. lit.)
- Editores: IGI Global
- Año de publicación: 2022
- País: Estados Unidos
- Idioma: español
- ISBN: 9781668445235
- Texto completo no disponible (Saber más ...)
Resumen
- español
Distintos acontecimientos de la comunicación y la información en la sociedad actual han puesto de relieve el importante papel que juega la investigación en los campos de las ciencias sociales. Por lo tanto, es esencial determinar cómo se puede mejorar la eficacia de la investigación en varios niveles, especialmente en el nivel académico. De importancia primordial es la investigación relacionada con la comunicación, tanto de persona a persona como a través de los medios, y las interacciones con las fuentes de información. Existe la necesidad de un recurso para los investigadores de ciencias de la información y las comunicaciones para mejorar la eficacia, el impacto y la visibilidad de la investigación.
Cases on Developing Effective Research Plans for Communications and Information Science proporciona marcos relevantes para la investigación en ciencias de la información y las comunicaciones. Profundiza en el papel estratégico de la investigación en los diferentes niveles de la sociedad de la información y la comunicación. Este libro es un excelente recurso para bibliotecas y bibliotecarios, gerentes de marketing, profesionales de la comunicación, estudiantes y profesores de educación superior, administradores de educación superior, funcionarios gubernamentales. , investigadores y académicos.
- English
Different events in communication and information in today's society have highlighted the significant role that research plays in these two fields of the social sciences. Therefore, it is essential to determine how the efficacy of research can be enhanced at various levels, especially at the academic level. Of primary relevance in this is research connected to communication, both human-to-human and through media, and interactions with information sources. There exists a need for a resource for communications and information science researchers to enhance the effectiveness, impact, and visibility of research.
Cases on Developing Effective Research Plans for Communications and Information Science provides relevant frameworks for research in communications and information science. It elaborates on the strategic role of research at different levels of the information and communication society. Covering topics such as audience research, literary reading mediation, and social science theses, this case book is an excellent resource for libraries and librarians, marketing managers, communications professionals, students and educators of higher education, faculty and administration of higher education, government officials, researchers, and academicians.
Otros catálogos
Listado de artículos
-
-
Research Plan and Methods
-
Communication and Information Research Cases
-
Research Plan and Methods
págs. 1-19
University Library Support to Learning-Research: Resources for the Preparation of the End-of-Degree Project (EDP)
págs. 20-44
págs. 45-60
Videography in Communication Research: Reflections on Implementation and Practical Aspects
págs. 61-76
Design and Procedure of a Method for Audience Research in the Digital Context: From Linear Audience to Social Audience
págs. 77-95
Using Tests to Study People’s Responses: What Do the Scores Mean?
págs. 96-118
Images of Climate Change in Major International Photographic Competitions: An Example of a Multiple Case Study Methodology
págs. 119-142
págs. 143-165
-
Communication and Information Research Cases
Research in the Field of Communication in Mexico: Topics, Findings, and Opportunity Areas, the First Step to Develop Research Plans
págs. 166-188
págs. 189-214
Brand Storytelling in Christmas Commercials of Large Supermarket Chains: El Corte Inglés as a Case of Study
págs. 215-234
Legitimation by Digital Discourses: The Case of the Indigenous Protest in Ecuador,October 2019
págs. 235-250
More Than a Thousand Words!: Emoji Engagement on Turkish Airline Instagram Pages
págs. 251-267
Communication Skills Training in Workplaces: Workshop Programs in Industrial Environments
págs. 268-288
Linking Corporate Social Responsibility, Brand Activism, and Corporate Reputation: The Portuguese Case.
págs. 289-311
págs. 312-334
The Identity of the Public Library and Reading Practices: Overview of the Reading(&)Machine Project and Its Context
págs. 335-347
Contributions to Research in Literary Reading Mediation: The Example of Children’s Literature Studies
págs. 348-362
Electronic Administration and Transparency as an Object of Research in Librarianship and Information Science Studies in Spain: A Study of Spanish Municipalities of 3001 to 5000 Inhabitants
págs. 363-386
Global Research Trajectories of Hereditary Non-Rare Thrombophilia in a Scientometrics Analysis: Quantitative and Qualitative Maps of the Circulation of a Genetic Risk Factor
págs. 386-399
-
