Información General

• Autores: Gerard Bartels (ed. lit.), Wil Nelissen (ed. lit.)
• Editores: Amsterdam [etc.] : IOS ; Tokyo : Ohmsha, 2002
• Año de publicación: 2002
• País: España
• Idioma: español
• ISBN: 158603204-6, 1-58603-204-6
• Texto completo no disponible (Saber más ...)

Resumen

• This book deals with the marketing and communication of government institutions, non-profit organisations and profit organisations that take up the challenge of sustainable development. Practice goes together with theory and empirical research. Every chapter deals with a particular topic in the field of marketing and (mass) communication and, all together, the chapters give a good overview of marketing and communication knowledge and strategies directed at influencing sustainable consumption in all parts of the world, not only in the Western world. Practitioners can use these insights to develop communication strategies and students can learn from the experiences described in this book. Most of the chapters are based on research and current empirical and theoretical knowledge available in the social sciences. This book is divided in five parts: policy development; mass media campaign; information processing; behaviour change and social developments: risks, trends and youth.

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• Red de Bibliotecas Universitarias (REBIUN)

Listado de artículos

• • 1. Transactional policy-making

    Wil Nelissen, Gerard Bartels

    págs. 3-16

    

  • Part 1. Policy developments

    págs. 3-62

    

  • 2. Environmental policy instruments on the move

    Nico Nelissen

    págs. 17-30

    

  • 3. Interactive policy-making and communication

    Cees vam Woerkum

    págs. 31-38

    

  • 4. Voluntary action and transactional policy-making

    Bert Brounts

    págs. 39-49

    

  • 5. Government communication in the Netherlands: co-ordination and planning

    Jan Veenman

    págs. 50-62

    

  • 6. Strategic aspects of mass media campaigns

    J. Verbeek

    págs. 63-71

    

  • Part 2. Mass media compaigns

    págs. 63-162

    

  • 7. Effective television advertising: linking commercial content to its impact

    Bob M. Fennis

    págs. 72-82

    

  • 8. An integrative framework for effective communication

    Bas van den Putte

    págs. 83-95

    

  • 9. Fear appeals in persuasive communication

    Nanne de Vries, Robert Ruiter, Yvonne Leewater

    págs. 96-104

    

  • 10. Two-sided communication: focusing on the perceiver

    Jonas Bouwmans

    págs. 105-114

    

  • 11. Celebrities in advertising and publicity campaigns

    Dieter Verhue, J. Verbeek

    págs. 115-127

    

  • 12. Value segmentation for the environment: implications for public policy from experiences in marketing

    Yvette Eimers, Edith W. Smith

    págs. 128-140

    

  • 14. Improving campaign effecctiveness: a research model to separate chaff from campaing wheat

    Fred E. Bronner, Albert Reuling

    págs. 150-162

    

  • 15. The receiver's point of view: effect hierarchies and the underlying social-psychological processes

    Ree Meertens, Herman Schaalma, Mirjam Fransen

    págs. 163-175

    

  • Part 3. Informacion processing

    págs. 163-262

    

  • 16. Attitude change: the elaboration likelihood model of persuasion

    Richard E. Petty, Pablo Briñol Turnes

    págs. 176-190

    

  • 17. Learning and forgetting communicative messages

    Jaap Murre, Antonio Chessa

    págs. 191-201

    

  • 18. The role of affect in the formation and change of attitudes

    A.S.R. Manstead

    págs. 202-212

    

  • 19. Environmental concern: the key to communication effects and behavioural change

    Bas Verplanken

    págs. 213-222

    

  • 20. A closer look at eleven years of environments perception through laddering

    Jochum Stienstra, Hans Ruelle, Gerard Bartels

    págs. 223-235

    

  • 21. Brand identity

    Thomas G. sanders

    págs. 236-246

    

  • 22. Developing marketing and communication strategies with the aid of the FCB grid

    Gerard Bartels, Wil Nelissen

    págs. 247-262

    

  • 23. Behavioural modification as a transaction between individual, behaviour and the environment

    Gerard Bartels

    págs. 263-284

    

  • Part 4. Behavioural change

    págs. 263-412

    

  • 24. The commons dilemma as a practical model for research and policy-making about environmental risks

    Charles Vlek, Linda Steg

    págs. 285-303

    

  • 25. Consumer behavior analysis and social marketing

    Simon Foxall

    págs. 304-320

    

  • 26. Stages of behavioural change: motivation, ability and opportunity

    W. Fred van Raaij

    págs. 321-333

    

  • 27. Self-justification among car drivers: processes that undermine policy measures

    Rob Holland, Ree Meertens, Mark van Vugt

    págs. 333-342

    

  • 28. Adoption and diffusion of green innovations

    Paul Driessen, Bas Hillebrand

    págs. 343-355

    

  • 29. The effects of road desing on driving

    Jan Theeuwes

    págs. 356-364

    

  • 30. Durable pro-environmental behavior change

    Paul Harland, Henk Staats

    págs. 365-372

    

  • 31. A social network approach to behaviour change

    Mieneke Weenig

    págs. 373-382

    

  • 32. Getting energy conservation feedback to work: a new understanding

    Teddy McCalley, Cees Midden

    págs. 383-395

    

  • 33. Social marketing communications and the Rossister-Percy model

    Robert J. Donovan, John R. Rossiter

    págs. 396-412

    

  • Part 5. Risks, trends and youth

    págs. 413-497

    

  • 34. Drivers for sustainable business practices

    Jacqueline Cramer

    págs. 413-497

    

  • 35. Developments in thinking about risk communication

    Zamira Gurabardhi, Jan Gutteling

    págs. 422-431

    

  • 36. Nuclear energy: perceived risk, risk acceptability and communication

    Paige van der Pligt, Dancker Daamen

    págs. 432-438

    

  • 37. Awareness and attitudes with respect to genetic modification

    Martijn Lampert, Bram van der Lelij, Laurens Knoop, Wounter Egberink

    págs. 439-449

    

  • 38. Publiv involvement in the Netherlands 1981-1997

    Jan Kamphuis, André Zijdenbos

    págs. 450-458

    

  • 39. The waste monitor: what has improved waste separation in the past ten years?

    F.M. Cramwinckel

    págs. 459-468

    

  • 40. Ten years of monitoring enviromental behavior. A corner of the veil

    Ellen Hessing-Couvret, Albert Reuling

    págs. 469-480

    

  • 41. The development of beliefs, attitudes and behaviour in adolescents between 1995 and 2000

    Dieter Verhue, Dick Verzijden

    págs. 481-499

    

  • 42. Children: what they are interested in and how to involve them in the environment

    Ellen Hessing-Couvret

    págs. 490-497

    

  • A look into the future: the government in the digital society

    Thijs Chanowsky

    págs. 498-503

    

  • Epilogue

    págs. 498-507

    

  • Overview of this book

    págs. 504-506

    

  • Author index

    págs. 507-508