Información General

• Autores: Carmen Rodríguez Santos (coord.), Stéphane Ganassali (coord.), Francesco Casarin (coord.), Pirjo Laaksonen (coord.), Hans Rüdiger Kaufmann (coord.)
• Editores: Business Science Reference
• Año de publicación: 2013
• País: Estados Unidos
• Idioma: inglés
• ISBN: 978-1-4666-2857-1
• Texto completo no disponible (Saber más ...)

Resumen

• This book offers the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market.

Otros catálogos

• Red de Bibliotecas Universitarias (REBIUN)

Listado de artículos

• • What do we know about Europe?

    Carmen Rodríguez Santos, Julio Ignacio Abad González, Ana Rosa Pertejo Blanco, Francesco Casarin, Umberto Rosin, Stéphane Ganassali, Hans Rüdiger Kaufmann, Pirjo Laaksonen

    • Resumen

    págs. 1-71

    

  • Consumer culture: literature review

    Klaus-Peter Wiedmann, Nadine Hennigs, Stefan Behrens, Carmen Rodríguez Santos, Ana Rosa Pertejo Blanco, Inés Küster Boluda, Stéphane Ganassali, Jean Moscarola, Daniele Dalli, Pirjo Laaksonen, Darach Turley, Alexandra Kenyon, Matteo Corciolani

    • Resumen

    págs. 72-99

    

  • Research methology

    Stéphane Ganassali, Jean Moscarola, Francesco Casarin

    • Resumen

    págs. 100-115

    

  • Verbal and pictorial representations of beverage consumption patterns: the wall of pictures protocol

    Stéphane Ganassali, Jean Moscarola, Anne Sophie Mestrallet, Renate Buber, Pirjo Laaksonen, Katarina Hellén, Klaus G. Grunert, Jacob Rosendahl, Antonella Zucchella, Paola Cerchiello, Birgit Hagen, Klaus-Peter Wiedmann, Stefan Behrens, Nadine Hennigs

    • Resumen

    págs. 116-165

    

  • Is there a European shopping-related lifestyle?: investigating the interaction between national culture and shoping culture

    Pirjo Laaksonen, Carmen Rodríguez Santos, Julio Ignacio Abad González, Noellie Brockdorff, Clive Zammit, Liberato Camillieri, Darach Turley, Andreas I. Andronikidis, George J. Avlonitis, Paulina Papastathopoulou, Katarina Hellén

    • Resumen

    págs. 166-210

    

  • Consumption patterns and cultural values in Europe

    Agnes Neulinger, T. Bech-Larsen, Jacob Rosendahl, Auður Hermannsdótir, Regina Karveliene, Hans Rüdiger Kaufmann, Yianna Orphanidou, Janka Petrovicová, Annemien van der Veen

    • Resumen

    págs. 211-257

    

  • Analysing different consumption practices among different settings

    Hans Rüdiger Kaufmann, Yianna Orphanidou, Haritini Tsangari, Agnes Neulinger, Natalia Vila López, Iga Rudawska, Sylwia Bakowska, René Arvola

    • Resumen

    págs. 258-305

    

  • Drinking motives

    Klaus G. Grunert, Jacob Rosendahl, Andreas I. Andronikidis, George J. Avlonitis, Paulina Papastathopoulou, Carmen Rodríguez Santos, Ana Rosa Pertejo Blanco, Julio Ignacio Abad González, Pirjo Laaksonen, Jenniina Halkoaho, Alexandra Kenyon, Lenka Kopicárová, Johan van Berkel

    • Resumen

    págs. 306-332

    

  • Research and managerial implications

    Hans Rüdiger Kaufmann, Yianna Orphanidou, Francesco Casarin, Umberto Rosin

    • Resumen

    págs. 333-347

    

  • The COBEREN Project: drinking styles and consumer culture

    • Resumen

    pág. 10023