Routledge handbook of sport and corporate social responsibility
Información General
- Autores: Juan Luis Paramio Salcines (coord.), Kathy M. Babiak (coord.), Geoff Walters (coord.)
- Editores: Routledge Reino Unido
- Año de publicación: 2013
- País: Estados Unidos
- Idioma: inglés
- ISBN: 978-0-415-78305-7
- Texto completo no disponible (Saber más ...)
Resumen
As the role of sport in society becomes ever more prominet and as sports organizations become increasingly influential members of the global community, so it become more important than ever for sport to consider its wider social responsibilities.
The Routledge Handbook of Sport and Corporate Social Responsibility is the first book of to offer a comprehensive survey of theories an conepts of CSR as applied to sport, and the social, ethical and environmental aspects of sport business and management. It offers an overview of perspectives an approaches to CSR in sport, examines the unique features of the sports industry in relation to CSR, explores the tools, models, common pitfalls and examples of best practice on which managers can draw, and discusses how CSR and corporate citizenship can be integrated into the sport management curriculum.
The book covers every key issue and funcional area, including implementation, strategic benefits, comunication and corporate image, stakeholder engagement, and the measurement and evaluation of CSR policies and practices, and includes detailed international case studies, from the NBA and the Olympic Games to Japanese soccer. The Routledge Handbook of Sport and Corporate Social Responsibility is important reading for any student, researcher, manager or policity maker with an interest in sport business, management, ethics or development.
Otros catálogos
- Dialnet Métricas: 5 Citas
- Citas a capítulos: 1 Citas
Listado de artículos
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Part I: Theorical perspectives on CSR in sport
págs. 17-34
CSR in sport: who benefits?
págs. 35-51
Viewing CSR through sport form a critical perspective: failing to addres gross corporate misconduct?
págs. 52-61
Teaching CSR: considerations for sport management education
págs. 62-75
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Part II: Implementing CSR in sport
págs. 79-90
"Getting the tactics right": implementing CSR in English football
págs. 91-104
CSR and environmental responsibility: the case of NCAA athletic departments
págs. 105-118
Environmental CSR practices within the Asian sport event industry: a case study of the Beijing Olympics
págs. 119-134
págs. 135-146
Connecting with people: best practices in Northem Ireland
págs. 147-158
Inter Movistar Futsal: much more than just indoor football
págs. 159-172
págs. 173-181
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Part III: Stakeholder engagemente in CSR in sport
Delivery of large-scale CSR efforts through corporate community involvement: lessons from Major League Baseball's Reviving Baseball
págs. 185-197
Engaging communities through sport: sustainability as a means of enacting CSR
págs. 198-208
págs. 209-220
A foundation for winning: athleters, charity and social responsibility
págs. 221-235
págs. 236-248
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Part IV: Communicating CSR in sport
The Premier League: a commitment to social responsibility
págs. 251-262
"Street Violence Ruins Lives": communicating CSR initiatives
págs. 263-271
Italian sport federations: communicating CSR through the social report
págs. 272-282
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Part V: Measuring CSR in sport
págs. 285-297
págs. 298-308
The paradox of CSR measurement: putting the "responsibility" back in CSR through program evaluation
págs. 309-316
Measuring and evaluating community sports projects: Notts County Football in the Community
págs. 317-327
Implementing "monitoring and evaluation" techniques within a Premier League Football in the Community scheme: a case study involving Everton in the Community
Daniel Parnell, Gareth Stratton, Barry Drust, David Richardson
págs. 328-343
Conclusion: Trends, challenges and the future for CSR in sport
págs. 344-346
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