Measuring the value of customer engagement metrics

• Adele D. Berndt ^[2] ; Daniel J. Petzer ^[1]
  1. [1] University of Reading

     University of Reading

     Reino Unido

     
  2. [2] Jönköping International Business School, Sweden
• Localización: Handbook of customer engagement in tourism marketing / Raouf Ahmad Rather (ed. lit.), Haywantee Ramkissoon (ed. lit.), 2023, ISBN 9781802203936, págs. 73-85
• Idioma: español
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