The role of educommunication in social happiness management from the point of view ofadvertising, audiovisual communication and journalism in the times of next generation funds

• Gloria Jiménez Marín ^[1] ; Rodrigo Elías Zambrano ^[1] ; Nuria Sánchez-Gey Valenzuela ^[2]
  1. [1] Universidad de Sevilla

     Universidad de Sevilla

     Sevilla, España

     
  2. [2] Universidad Pablo de Olavide

     Universidad Pablo de Olavide

     Sevilla, España

     
• Localización: A thousand ways to understand happiness in the economy of the European Union's "Next generation" funds: a comprehensive vision under the lens of social marketing, history and happiness management, 2022, ISBN 978-84-1369-420-7, págs. 139-148
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • In a historical moment where the health and social crisis demands the (re)thinking of the current model of society, education through the media is configured as a clear tool focused on a very specific public, variable and changing according to the advertiser, the economic sector or the issuer. Whereas traditionally, education (and, with it, training) was only a consequence of the school, now it is joined by the university and the media. While it is true that this has be en happening for decades, in recent years we have observed how, from nursery schools to universities, not only do they train through basic didactic guides, but they also use, promote and teach the use of video games, digital blackboards, tablets and other types oftechnologies for modern learning. This evolution is forcing the reorganization of a large part ofthe models and paradigms projected on education and social behaviour. This text aims to analyse, from a revisionist position, the evolution ofthe current educational system, as well as to refiect some ofthe necessary changes from the inforrnation and communication systems: advertising, audiovisual, journalism. in times ofNext Generation program after Covid-19.