Examining the informational and affective processing of co-creating consumer experiences with the private label brands:: A study from the perspective of consumer engagement within the context of retailing in United Kingdom

• Gulbin Durmaz ^[1] ; T. C. Melewar ^[1] ; Charles Dennis ^[1] ; Athina Dilmperi ^[1]
  1. [1] Middlesex University

     Middlesex University

     Reino Unido

     
• Localización: Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings / coord. por Lucía Porcu, Salvador del Barrio García, 2021, ISBN 9788433868312, págs. 75-81
• Idioma: español
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