Integrated marketing communicatios: Multi-applicatory models and a judgement call for 21st Century practice

• Philip J. Kitchen ^[1]
  1. [1] ICN-Artem School of Business (Nancy, France)
• Localización: Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings / coord. por Lucía Porcu, Salvador del Barrio García, 2021, ISBN 9788433868312, págs. 85-86
• Idioma: español
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