"Together We Stand!" Why do brand communities support authentic sponsors? An experimental investigation

• Debashree Roy ^[1] ; Debasis Pradhan ^[1] ; Tapas Ranjan Moharana ^[2]
  1. [1] Xavier School

     Xavier School

     City of San Juan, Filipinas

     
  2. [2] Institute of Management Technology

     Institute of Management Technology

     India

     
• Localización: Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings / coord. por Lucía Porcu, Salvador del Barrio García, 2021, ISBN 9788433868312, págs. 92-97
• Idioma: español
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  • Texto Completo Libro