The impact of Chatbot adoption on brand image, customer experience and engagement in Singapore Banking Sector: A qualitative study

• Ahmed Shaalan ^[1] ; Marwa Tourky ^[2] ; Lim Sok Hoon
  1. [1] Zayed University

     Zayed University

     Emiratos Árabes Unidos

     
  2. [2] Exeter University Business School
• Localización: Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings / coord. por Lucía Porcu, Salvador del Barrio García, 2021, ISBN 9788433868312, págs. 102-105
• Idioma: español
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  • Texto Completo Libro