The impact of Social Media News on Halal Food Purchase Intentions in non-Muslim country: Evidence from the UK

• Khaled Ibrahim ^[1] ; Ahmed Shaalan ^[2] ; Marwa Tourky ^[3]
  1. [1] University of Otago

     University of Otago

     Nueva Zelanda

     
  2. [2] Zayed University

     Zayed University

     Emiratos Árabes Unidos

     
  3. [3] Exeter University

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• Localización: Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings / coord. por Lucía Porcu, Salvador del Barrio García, 2021, ISBN 9788433868312, págs. 106-111
• Idioma: español
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