Building a country brand through sustainability: the case of Greece, Cyprus, Israel and Egypt

• George Panigyrakis ^[1] ; Katerina Papakonstantinou ^[1] ; Pantelitsa Yerimou ^[1] ; Eirini Koronaki ^[2]
  1. [1] Cyprus University of Technology

     Cyprus University of Technology

     Chipre

     
  2. [2] University of Western Macedonia

     University of Western Macedonia

     Dimos Kozani, Grecia

     
• Localización: Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings / coord. por Lucía Porcu, Salvador del Barrio García, 2021, ISBN 9788433868312, págs. 116-140
• Idioma: español
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