Luxury brands and integrated marketing communication: Towards a research agenda

• Antigone G. Kyrousi ; Eirinni Koronaki ^[1] ; Athina Y. Zotou
  1. [1] University of Western Macedonia

     University of Western Macedonia

     Dimos Kozani, Grecia

     
• Localización: Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings / coord. por Lucía Porcu, Salvador del Barrio García, 2021, ISBN 9788433868312, págs. 235-249
• Idioma: español
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