Measuring digitalization in tourism business
- Autores: Adelaida Ramos Mariño, Antonio Fernández Portillo, María Cruz Sánchez Escobedo
- Localización: Leveraging new business technology for a sustainable economic recovery / coord. por Abel Monfort, Susana Fernández Lores, 2022, ISBN 978-84-19480-06-4, pág. 95
- Idioma: inglés
- Texto completo no disponible (Saber más ...)
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Resumen
In the last years technologies and Internet have become a part of our lives,changing the relationships and society. Digitalization transforms the companies andthe way they do the business (Tesarova et al., 2020). Digital technologies are having adisruptive impact on entrepreneurship and organizational strategies (Matalamaki &Joensuu-Salo, 2021). Technologies such as IoT, 5G, Augmented Reality or ArtificialIntelligence among others, offer fundamentally new ways of doing business and mayeven have the potential to disrupt traditional business (Klos et al., 2021). To meet thechallenges of the new digital environment, companies must therefore foster digitaltransformation, including a reinvention of operational models, skills, andorganizational structures (Perelygina et al., 2022), specially Covid-19 have significantlyaccelerated the technological process of digitalization, specifically in tourism business(Barna et al., 2021). The aim of this study it based in the necessity of define a modelthat could measure the digitalization and its indicators in tourism sector including thenew technologies and updated advances. For that in the first place, we will design atheoretical model based on a literature review and we will do an analysis to validate itusing SEM. For the data collection we will do a questionnaire based on the indicatorsof the model.
