Carlos Flavián Blanco, Adrian Haberberg, Yolanda Polo Redondo
In this paper we analyse differences and similarities in the strategies adopted by the main food retailers operating in the UK and in Spain through the first half of the 1990s. We find seven main profiles of strategic behaviour in each market, including three which have been adopted in similar fashion in both countries (hypermarkets operating on a national scale, small local supermarkets and large supermarkets). We explore possible causes of the similarities and differences in strategic behaviour, and conclude that economic, demographic and cultural factors offer only a very limited explanation. The differences appear rooted in differences in the historical development of the retail industry in both countries, and in specific strategic choices linked to, but not necessary consequences of, those historical differences.
© 2001-2024 Fundación Dialnet · Todos los derechos reservados