The use of structural equation modelling (sem) in marketing research: A critical analysis.

• Autores: Francisco José Martínez López, Juan Carlos Gázquez Abad
• Localización: XXI Congreso Nacional de Marketing [Recurso electrónico]: Universidad del País Vasco-Euskal Herriko Unibersitatea, 16-18 de septiembre de 2009., 2009, ISBN 978-84-7356-627-8, pág. 51
• Idioma: inglés
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• Resumen

  • This paper focuses on the popular method for theoretic model testing and validation, Structural Equation Modelling (SEM), to show and discuss a detailed set of issues related to it. Here, we refer to the fields of analysis and samples of top-ranked marketing journals considered in Baumgartner and Homburg (1996). We have practiced a review, where 191 SEM-based papers and more than 400 SEM applications have been analysed. Some interesting conclusions: (1) The use of SEM has got a state of maturity in marketing modelling; (2) LISREL, though predominant, has lost its hegemony; (3) Clear intensification on the use of full SEM models; (4) SEM-based modelling strategies are especially confirmatory, with a secondary use of competitive modelling; (5) Measurement models are better specified during the last decade than in past decades.