Resumen de Evaluation model of competitive and innovative tourism practices based on information entropy and alternative criteria weight
Sérgio J Teixeira, João J. Ferreira, Peter Wanke, Jorge Junio Moreira Antunes
An evaluation model of competitive and innovative tourism practices in Portugal based on infor-mation entropy is proposed. The relative evolution of each criterion/construct is explored in thelight of its predictability/randomness in Portuguese companies by calculating and analysing theinformation entropy of different perceptions on competitive and innovative tourism practices. Thisarticle presents a novel approach by using information entropy to handle probabilistically differentcompetitive and innovative practice weights computed by alternative models such as (a) the FuzzyRasch model that combines the item response theory and the fuzzy set theory, (b) the fuzzyanalytic hierarchy process (AHP) model and (c) the crisp AHP model based on eight differentjudgment scales on the relative evolution of each criterion/construct. The results show that thetotal information entropy suggests a strong heterogeneity in Portuguese companies in terms ofinnovation for competitiveness. They also reveal a significant relationship between innovativetourism practices and tourism competitiveness models.
