“Silent” (Non-Language) Training Videos: Cross-Cultural Hospitality Applications

• Borchgrevink, Carl P ^[1] ; Ninemeier, Jack D ^[1] ; Mykletun, Reidar J ^[2]
  1. [1] School of Hospitality Business
  2. [2] Norwegian School of Hotel Management
• Localización: Journal of hospitality and tourism education, ISSN 1096-3758, Vol. 13, Nº. 3-4, 2001, págs. 41-44
• Idioma: inglés
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• Resumen

  • Earlier research established that non-verbal training videos work as well as the traditional verbal training films among Americans. Many hospitality companies hire expatriates for domestic operations. English is not the primary or secondary language for many of these hires. Furthermore, many hospitality companies have a growing presence abroad, often in countries where English is not the native language. Can non-verbal training films can be adopted across cultures and language group? If so, that could greatly simplify and lower the cost of training multi-cultural employees. This research attempted to start answering that question by testing the non-verbal training films on a Norwegian sample in Norway.