Resumen de Value and Intelligence of Business Models in Journalism
Manuel Goyanes Martínez, Marta Rodríguez Castro, Francisco Campos Freire
Added value and intelligence, both in strategies as well as in operating and technical applications, are essential to reinforce trust and sustainability of business models of old and new media. This chapter addresses these two areas in the main conceptual and structural elements of business models in press, audiovisual and digital platforms, taking into account the diversity of expressions: payment systems of physical, digital and mobile contents, premium, open access, bundle, native and programmatic advertising, sponsorship, bartering, membership, crowdfunding, foundations, events, YouTubers, influencers, data, augmented reality and artificial intelligence, gamification, Internet of things and blockchain. The study of business models also addresses different forms of creativity, innovation, entrepreneurship and structure of organizations, funding systems, associations and relations with receivers.
