Ayuda
Ir al contenido

Dialnet


Behavioural intention towards chatbots: suitability of utaut2 model

    1. [1] Universidad de Málaga

      Universidad de Málaga

      Málaga, España

  • Localización: XXX Jornadas Luso-Espanholas de Gestão Científica: cooperação transfronteiriça. Desenvolvimento e coesão territorial. Livro de resumos / Paula Fernandes (aut.), 2020, ISBN 978-972-745-273-6, pág. 239
  • Idioma: inglés
  • Enlaces
  • Resumen
    • Among the most innovative proposals for establishing human-machine relationships are the so-called chatbots. These conversational agents are being used essentially by large brands to support their customer service and as an interesting sales aid. In this context, study aimed to identify the key factors that drive or hinder intention and behaviour of use of this new technology by consumers when dealing with companies. The UTAUT2 model was very useful to achieve this objective. The model was tested using structural equation modelling (SEM). The study was conducted with a sample of 386 consumers of a gastronomic chatbot on the MIM WhatsApp.


Fundación Dialnet

Dialnet Plus

  • Más información sobre Dialnet Plus

Opciones de compartir

Opciones de entorno