La TV autonómica ya no se concibe sin la conversación en las redes sociales

• Autores: Koldobika Meso Ayerdi, Terese Mendiguren Galdospin, Jesús Pérez Dasilva
• Localización: Breaking the media value chain: VII International Conference on Communication and Reality / coord. por Klaus Zilles, Joan Cuenca Fontbona, Josep A. Rom Rodríguez, 2013, ISBN 9788493695996, págs. 361-370
• Idioma: español
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• Resumen

  • This communication focuses on the communication strategies of social TV, and the stage of development that the public television has achieved in Spain. In the new media environment, the media make a greater effort to engage their audiences and create spaces where users are able to interact and converse. Public televisions have begun to integrate social media into their business strategies and programming, to the point that these platforms have become an extension of the television networks and a new way to interact with audiences.