La adaptación de los programas musicales de televisión a la era digital: El caso de Sputnik
- Autores: Alicia Álvarez Vaquero
- Localización: Breaking the media value chain: VII International Conference on Communication and Reality / coord. por Klaus Zilles, Joan Cuenca Fontbona, Josep A. Rom Rodríguez, 2013, ISBN 9788493695996, págs. 33-40
- Idioma: español
- Enlaces
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Resumen
The program Sputnik started broadcasting in 1989, but recently its audiovisual narrative has changed considerably from its first days. In the beginning, Sputnik had elements like a presenter and a TV set. Now, the program broadcasts music documentaries, using a non diegetic narrator and outdoor scenarios, showing a more realistic view of the artist.
Before the advent of the Internet, television provided the only screen where music could be watched and listened to at the same time. Especially through YouTube and websites of music information such as Pithfork.com, music videos and gigs have become products that everyone can get for free. Thus, the TV set has ceased to have the value it had when TV was the only medium where people could see the visual representation of music.
Sputnik has adapted to the exigencies of the new media scenario and it has adopted the music documentary as its customary format, giving the program an original, novel character in order to compete with Internet content. This paper analyzes the changes to the narrative of Sputnik –from its beginning to the present days– conceiving this program as an adaptation model of the music programs to the digital era.
