Charting the path for future discovery by applyng: the tools of strategic market planning based ofn the management of market based assets for a globalised wine industry driven by the expansion in the world trade in wine

• Autores: Anthony L. Spawton
• Localización: La vitiviniculture mondiale de l'avenir. 1998: XXIII congrès mondial de la vigne et du vin, Vol. 3, 1998, ISBN 972-8023-26-X, págs. 108-116
• Idioma: francés
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