Os desafios estratégicos para o sector têxtil e do vestuário (stv), em portugal: uma aplicação da matriz tows

• Autores: Joâo Carlos Correia Leitâo, Carlos Osório
• Localización: Empresa y nueva economía: libro de resúmenes de trabajos presentados a las XI Jornadas Hispano Lusas de Gestión Científica / coord. por Carlos Ongallo Chanclón, 2001, ISBN 8488861107205, pág. 56
• Idioma: portugués
• Texto completo no disponible (Saber más ...)
• Resumen

  • In the present context of World liberalization and increasing functioning of networked competitors, it becomes important to the largest Portuguese Textile and Clothing enterprises to assert in strategic alternatives, in order to créate a brand mark image among consumers, raising its power market and reducing strong dependence on foreign subcontractors. This paper presents an analysis of Competitive Advantages of Portuguese Textile and Clothing Industry which resorts to the TOWS Matrix's Model in order to trace dominant strategic alternatives and convenient recommendations aimed at managers and public administrators, taking into consideration the changes operated in the new economic platform called Internet.