Communicators do not only need conventional lexicographic data offering assistance on the lexical and syntactic levels. Communicators also need information on text genre conventions offering assistance on the textual level. What good is it to correct terminology and equivalent constructions on the lexical and syntactic levels, if the text produced by the communicator does not adhere to the text genre conventions of the text genre in question? This challenge is addressed in this paper, which discusses a theoretical and practical proposal for converging text genre conventions and conventional lexicographic data in a corporate lexicographic reference work. The theoretical solution proposed is based on an eclectic convergence of theoretical considerations on corporate lexicography, internet lexicography and genre analysis. This theoretical triangulation has resulted in what is referred to as lexicographic document templates. Lexicographic document templates are necessary in a corporate context, because they supply the user with the .missing link. in effective corporate communication. The concept of lexicographic document templates has been incorporated in the search facility of the corporate lexicographic reference work, which means that the user performs a combined search for a lemma and a text type in the look-up process. In addition to the conventional lexicographic data offered in the lexicographic article, the user now also has access to lexicographic document templates offering a typical example of the text genre in question and also essential text genre-related information such as information on the communicative purpose, move structure and rhetorical features of the text genre. The concept of lexicographic document templates has been implemented in practice in the corporate lexicographic reference work ZooLex at Copenhagen Zoo, and experts as well as non-experts appreciate the added value of information on text genre conventions in connection with conventional lexicographic data.
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