Resumen de La aceptación de productos liofilizados en la Ciudad de Tijuana.
Irma Orozco, Gustavo Rodríguez, Claudia Cobos, Juan Sánchez
The academic business body conducted a project which consisted in conducting market research to determine the consumer profile for a new natural product: they are small lyophilized slicing fruit, to be sold as a snack, the benefits obtained by performing market research is that it helps entrepreneurs to realize if the business opportunity really exists, along with a more realistic guidance on a market segment which is due to direct or products you discover needs had not considered, in addition to the reduction of risk launches marketing campaigns without success.
