La aceptación de productos liofilizados en la Ciudad de Tijuana.

• Autores: Irma Orozco, Gustavo Rodríguez, Claudia Cobos, Juan Sánchez
• Localización: Ciencias Administrativas y Sociales, Handbook T-IV: Congreso Interdisciplinario de Cuerpos Académicos / coord. por David Israel Contreras Medina, Patricia del Carmen Mendoza García, Alejandro Ramírez Barajas, 2014, ISBN 978-607-8324-28-6, págs. 345-359
• Idioma: español
• Enlaces
  • Texto Completo Libro (pdf)
• Resumen

  • The academic business body conducted a project which consisted in conducting market research to determine the consumer profile for a new natural product: they are small lyophilized slicing fruit, to be sold as a snack, the benefits obtained by performing market research is that it helps entrepreneurs to realize if the business opportunity really exists, along with a more realistic guidance on a market segment which is due to direct or products you discover needs had not considered, in addition to the reduction of risk launches marketing campaigns without success.