multimodal discourse in advertising: student analysis of print ads using recognized advertising concepts

• Autores: M. Lynne, Massimino La Mantia
• Localización: Multiple voices in academic and professional discourse: current issues in specialised language research, teaching and new technologies / coord. por Sergio Maruenda-Bataller, Begoña Clavel Arroitia, 2011, ISBN 978-1-4438-2971-7, págs. 102-112
• Idioma: inglés
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