Do Consumers' Assumptions on the Companies' Motives and Differences in Moral Orientation of Men and Women Influence the Persuasiveness of CSR Activities?

• Autores: Sabine Pagel, Heribert Gierl
• Localización: Advances in Advertising Research, Vol. 1, 2010 (Cutting Edge International Research / Shintaro Okazaki (ed. lit.), Ralf Terlutter (ed. lit.)), ISBN 978-3-8349-2111-6, págs. 313-329
• Idioma: inglés
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