A Cross-Cultural Comparison of World Heritage Site Image: the Case of Hue

• Autores: Mingming Cheng, Ipkin Anthony Wong, Matthew Tingchi Liu
• Localización: Tourism analysis, ISSN 1083-5423, Vol. 18, Nº. 6, 2013, págs. 707-712
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Dialnet Métricas: 4 Citas
• Resumen

  • Tourism image has commonly applied at the destination level, but its application in heritage sites with cross-cultural comparisons remains sparse. The objective of this research note is to explore the image of Hue's UNESCO world heritage sites and to examine cross-cultural differences between domestic and international tourists on this image. We adopt Echtner and Ritchie's image definition and apply it to assess the three image continuums�attribute�holistic, functional�psychological, and common�unique�using both qualitative and quantitative analysis. This study provides a timely update of the literature and offers both scholars and practitioners a better understanding of heritage site image and its cross-cultural differences.