IDR 2022

Spanish journal of marketing-ESIC

Artículos publicados en 2018

Total de citas: 83 (2 nacionales y 81 internacionales)

Artículo citado	Citas recibidas
Impulse buying behaviour : an online-offline comparative and the impact of social media (2018) Vol. 22 Núm. 1 Pág. 42-62	22
Promoting customer brand engagement and brand loyalty through customer brand identification and value congruity (2018) Vol. 22 Núm. 3 Pág. 319-337	14
The impact of positive emotional experiences on eWOM generation and loyalty (2018) Vol. 22 Núm. 2 Pág. 142-162	13
The role of technology in an omnichannel physical store : Assessing the moderating effect of gender (2018) Vol. 22 Núm. 1 Pág. 63-82	8
New challenges in brand management (2018) Vol. 22 Núm. 3 Pág. 254-271	8
Surfing or flowing? How to retain e-customers on the internet (2018) Vol. 22 Núm. 1 Pág. 2-21	4
What drives crowdfunding participation? The influence of personal and social traits (2018) Vol. 22 Núm. 2 Pág. 163-182	4
Story of Aaker’s brand personality scale criticism (2018) Vol. 22 Núm. 2 Pág. 203-230	3
Store brand adoption and penetration explained by trust (2018) Vol. 22 Núm. 3 Pág. 359-376	2
The effect of online and offline experiential marketing on brand equity in the hotel sector (2018) Vol. 22 Núm. 1 Pág. 22-41	2
Factors affecting consumers’ willingness to buy private label brands (PLBs) : Applied study on hypermarkets (2018) Vol. 22 Núm. 3 Pág. 338-358	1
Exploring and consolidating the brand personality elements of the political leader (2018) Vol. 22 Núm. 3 Pág. 295-318	1
Understanding lovemark brands : dimensions and effect on brand loyalty in high-technology products (2018) Vol. 22 Núm. 3 Pág. 272-294	1