IDR 2022

Spanish journal of marketing-ESIC

Artículos publicados en 2017

Total de citas: 39 (4 nacionales y 35 internacionales)

Artículo citado	Citas recibidas
Consumer attitudes in the election of functional foods (2017) Vol. 21 Núm. 1 Pág. 65-79	14
Marketing and Corporate Social Responsibility (CSR). Moving between broadening the concept of marketing and social factors as a marketing strategy (2017) Vol. 21 Núm. 1 Pág. 4-25	6
Influence of radio spokesperson gender and vocal pitch on advertising effectiveness : the role of listener gender (2017) Vol. 21 Núm. 1 Pág. 63-71	3
Consumer’s perceptions of website’s utilitarian and hedonic attributes and online purchase intentions : a cognitive---affective attitude approach (2017) Vol. 21 Núm. 2 Pág. 73-88	3
The influence of symbolic consumption on experience value and the use of virtual social networks (2017) Vol. 21 Núm. 1 Pág. 39-51	3
Introducing Personal Social Responsibility as a key element to upgrade CSR (2017) Vol. 21 Núm. 2 Pág. 146-163	2
Implementation of Web 2.0 in the snow tourism industry : analysis of the online presence and e-commerce of ski resorts (2017) Vol. 21 Núm. 2 Pág. 117-130	2
This anthropomorphised brand is so loveable : the role of self-brand integration (2017) Vol. 21 Núm. 2 Pág. 89-101	2
Trademark dilution and its practical effect on purchase decision (2017) Vol. 21 Núm. 1 Pág. 1-13	1
Determinants of customer retention in virtual environments. The role of perceived risk in a tourism services context (2017) Vol. 21 Núm. 2 Pág. 131-145	1
Parental influence on the levels of regional ethnocentrism of youth : an exploratory analysis (2017) Vol. 21 Núm. 1 Pág. 52-62	1
Blog influence and political activism : an emerging and integrative model (2017) Vol. 21 Núm. 2 Pág. 102-116	1