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IDR 2021

Spanish journal of marketing-ESIC

Artículos publicados en 2018

Total de citas: 31 (4 nacionales y 27 internacionales)

Artículo citado Citas recibidas
New challenges in brand management (2018) Vol. 22 Núm. 3 Pág. 254-271 7
Surfing or flowing? How to retain e-customers on the internet (2018) Vol. 22 Núm. 1 Pág. 2-21 4
The role of technology in an omnichannel physical store : Assessing the moderating effect of gender (2018) Vol. 22 Núm. 1 Pág. 63-82 4
Promoting customer brand engagement and brand loyalty through customer brand identification and value congruity (2018) Vol. 22 Núm. 3 Pág. 319-337 3
What drives crowdfunding participation? The influence of personal and social traits (2018) Vol. 22 Núm. 2 Pág. 163-182 3
The impact of positive emotional experiences on eWOM generation and loyalty (2018) Vol. 22 Núm. 2 Pág. 142-162 2
Understanding lovemark brands : dimensions and effect on brand loyalty in high-technology products (2018) Vol. 22 Núm. 3 Pág. 272-294 2
Co-creation experiences in social media brand communities : Analyzing the main types of co-created experiences (2018) Vol. 22 Núm. 2 Pág. 122-141 1
Factors affecting consumers’ willingness to buy private label brands (PLBs) : Applied study on hypermarkets (2018) Vol. 22 Núm. 3 Pág. 338-358 1
Store brand adoption and penetration explained by trust (2018) Vol. 22 Núm. 3 Pág. 359-376 1
Cultural sensitivity : an antecedent of the image gap of tourist destinations (2018) Vol. 22 Núm. 1 Pág. 103-118 1
Exploring and consolidating the brand personality elements of the political leader (2018) Vol. 22 Núm. 3 Pág. 295-318 1
Impulse buying behaviour : an online-offline comparative and the impact of social media (2018) Vol. 22 Núm. 1 Pág. 42-62 1