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IDR 2019

Spanish journal of marketing-ESIC

Artículos publicados en 2018

Total de citas: 29 (14 nacionales y 15 internacionales)

Artículo citado Citas recibidas
The impact of positive emotional experiences on eWOM generation and loyalty (2018) Vol. 22 Núm. 2 Pág. 142-162 5
The effect of online and offline experiential marketing on brand equity in the hotel sector (2018) Vol. 22 Núm. 1 Pág. 22-41 4
Impulse buying behaviour : an online-offline comparative and the impact of social media (2018) Vol. 22 Núm. 1 Pág. 42-62 4
Co-creation experiences in social media brand communities : Analyzing the main types of co-created experiences (2018) Vol. 22 Núm. 2 Pág. 122-141 3
The role of technology in an omnichannel physical store : Assessing the moderating effect of gender (2018) Vol. 22 Núm. 1 Pág. 63-82 3
What drives crowdfunding participation? The influence of personal and social traits (2018) Vol. 22 Núm. 2 Pág. 163-182 2
Exploring and consolidating the brand personality elements of the political leader (2018) Vol. 22 Núm. 3 Pág. 295-318 2
New challenges in brand management (2018) Vol. 22 Núm. 3 Pág. 254-271 2
Investment decisions on quality certifications by hotel chains : differences between ex-ante and ex-post decisions (2018) Vol. 22 Núm. 1 Pág. 83-102 1
Promoting customer brand engagement and brand loyalty through customer brand identification and value congruity (2018) Vol. 22 Núm. 3 Pág. 319-337 1
Betting exclusively by private labels : could it have negative consequences for retailers? (2018) Vol. 22 Núm. 2 Pág. 183-202 1
Story of Aaker’s brand personality scale criticism (2018) Vol. 22 Núm. 2 Pág. 203-230 1