Do We Care What Others Get? A Behaviorist Approach to Targeted Promotions
Z. John Zhang, Fred M. Feinberg, Aradhna Krishna
págs. 277-291
Price Competition Under Stockpiling and Flexible Consumption
V. Padmanabhan, Ganesh Iyer, David R. Bell
págs. 292-303
The Effects of Temporal Consistency of Sales Promotions and Availability on Consumer Choice Behavior
Joffre Swait, Tülin Erdem
págs. 304-320
Pierre Chandon, Brian Wansink
págs. 321-335
Understanding the Role of Preference Revision and Concession in Group Decisions
Anocha Aribarg, Neeraj Arora, H. Onur Bodur
págs. 336-349
Whose Culture Matters? Near-Market Knowledge and Its Impact on Foreign Market Entry Timing
Peter N. Golder, Debanjan Mitra
págs. 350-365
Sharmistha Law
págs. 366-378
The Asymmetric Share Effect: An Empirical Generalization on Cross-Price Effects
V. Srinivasan, Raj Sethuraman
págs. 379-386
Rick L. Andrews
págs. 387-388
Boonghee Yoo, Naveen Donthu
págs. 388-389
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