Journal of Theoretical and Applied Electronic Commerce Research
Articulo
From Content to Engagement: The Mediating Role of Consumer Perceived Behaviour in Marketer-Generated Content on Social Commerce Platforms—Evidence from an Emerging Economy
Livestream Assistants as Moderators: Dual Pathways of Emotional Contagion and Cognitive Reinforcement in E-Commerce Livestream Consumer Interactions
Celebrity-Endorsed Travel Livestreaming as a Digital Marketing Innovation: Enhancing Booking Intention Through Perceived Authenticity and Emotional Engagement
Crossing the AI Mind Trap: Deconstructing the Impact of AI Mind Perception on User Engagement in AI Voice Assistants
How to Shape Travel Intentions Through Tourism Social Media Influencers?: A Hybrid PLS-ANN Approach
Strategic Disclosure of AI Curation: A Boundary Condition on Algorithm Aversion in Hedonic E-Commerce
Beyond Static Expertise: Unpacking Live-Streamer Professionalism as Contextual Competence in Interactive Commerce
A Parsimonious Two-Segment Structure in Smartphone E-Commerce: Evidence from Romanian University Students
Algorithmic Transparency and Immersive Retail: Investigating the Joint Effects of Explainable AI and Augmented Reality on Consumer Trust and Purchase Decisions
Consumer Trust and Privacy Concerns in AI-Driven E-Commerce: Evidence from a Hybrid SEM–ANN Study
Algorithmic Nudging and Financial Over-Indebtedness: A Longitudinal Panel Analysis of AI-Integrated BNPL in MENA E-Commerce
Persuasion Cues and Consumer Engagement in Food Influencer Short-Form Videos: An ELM–COBRA Perspective
Rulan Liu, Syuhaily Osman, Mohamad Fazli Sabri, Nur Aqilah Amalina Jaafar
How Perceived Fit Shapes Value Co-Creation and Co-Destruction in Intelligent Customer Service: Psychological Mechanisms and Moderation by Digital Self-Efficacy
Brand- or User-Generated?: The Impact of Product Tutorial Sources on Purchase Intention in Social Commerce
Enhancing Personalized E-Commerce Recommendations Under the User–Agent–Platform Paradigm: An LLM-Driven Method
Toward Industry 5.0: An IoT-Enabled Digital Twin for Joint Sustainability and Resilience Optimization in Automated Warehouses
George To Sum Ho, Valerie Tang, Manviel Man Fei Tam, Elle Wing Ho Chow, Carmen Kar Hang Lee
From Visible Halos to Invisible Influence: A Mixed-Methods Analysis of KOC Strategies and Evolutionary Trajectories in Social Commerce
Systematic review
The Impact of Social Media Marketing on Brand Loyalty in Nepal: Insights from Bibliometric and Survey Analysis
Ramesh Shahi, Tej Bahadur Shahi, Bishnu Bahadur Khatri, Arjun Neupane
Articulo
Consumer Reactions to Virtual Influencer Transgressions: How Anime-Looking and AI-Driven Influencers Are Less Vulnerable
Perception and Trust Construction in Rural Livestreaming E-Commerce: Evidence from Consumer Purchase Intention in Emerging Economies
Miao Wang, Zixuan Zhou, Qingjun Chen, Shiqun Yuan, Guangfan Sun
From Service Touchpoint to Governance Interface: Anthropomorphic AI, Complaint Severity, and Trust in C2C Platform Complaint Handling
From Parasocial Relationships to eWOM Advocacy Intention: Customer Engagement and Perceived Brand Transparency in Influencer-Mediated Social Commerce
The Impact of Digital Platform Capabilities on Value Co-Creation in Corporate Innovation Ecosystems: An Empirical Examination Based on the Digital Cultural Industry
Drivers of Consumer Engagement Towards Influencer Marketing: Empirical Evidence from Sponsored Video Campaigns
Conceptualizing Live Streamers’ Personal Brand Identity in Live-Streaming Commerce: A Qualitative Study
Experts’ Mindsets on Generative AI in Business-to-Business Professional Service Exports: A Q Methodology
Virtual vs. Human Influencers: AI-Mediated Trust Transfer and Brand Attachment Among Female Consumers
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