International journal of research in marketing

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  Año 2003, Vol. 20, Número 2

  • Comparing complete and partial classification for identifying customers at risk

    Josée M.M. Bloemer, Tom Brijs, Koen Vanhoof, Gilbert Swinnen

    • Resumen

    págs. 117-131

    

  • The effects of authoritative mechanisms of coordination on market orientation in asymmetrical channel partnerships

    Narciso Arcas Lario, Miguel Hernández Espallardo

    • Resumen

    págs. 133-152

    

  • The effects of authoritative mechanisms of coordination on market orientation in asymmetrical channel partnerships

    Narciso Arcas Lario, Miguel Hernández Espallardo

    págs. 133-152

    

  • Customer satisfaction and loyalty in online and offline environments

    Venkatesh Shankar, Amy K. Smith, Arvind Rangaswamy

    • Resumen

    págs. 153-175

    

  • Recovering and profiling the true segmentation structure in markets: an empirical investigation

    Rick L. Andrews, Imran S. Currim

    • Resumen

    págs. 177-192

    

  • A cross-national study of interdependence structure and distributor attitudes: the moderating effect of group orientation

    Stephen Keysuk Kim

    • Resumen

    págs. 193-214

    

  • 2002 IJRM best article award

    pág. 215

    

  • 2002 IJRM best article award

    pág. 215