Journal of marketing: A quarterly publication of the american marketing association

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  Año 2026, Vol. 90, Número 1

  • Comenting JM's Impact on the Marketing Ecosystem: Advancing Big Ideas

    Jan-Benedict E.M. Steenkamp, Marc Fischer, Kelly L. Haws, Maura L Scott, Rebecca J. Slotegraaf

    págs. 1-8

    

  • Too Many or Too Few? Information cues in Recommender Systems and Consequences for Search and Purchase

    Xing Fang, SunAh Kim, Pradeep K. Chintagunta

    págs. 9-28

    

  • Whispers in Your Mind: The Role of Voice Features in Customer Acquisition and Retention

    Haifeng Xu, Yi Ding, Yu Ding, Qi Zhang, Cheng Zhang

    págs. 29-50

    

  • Multichannel Effects of Mobile In-Feed Advertising

    Yiyi Li, Mengzhou Zhuang, Eric (Er). Fang

    págs. 51-71

    

  • Beyond Opt-Out: How Presumed-Consent Language Shapes Persuasion

    Romain Cadario, Jenny Zimmermann, Bram Van den Bergh

    págs. 72-90

    

  • Displaying the Amount of Consupmtion Time in Online Reviews Can Affect Helpful Votes

    Zheng Zhang, Wenjun Zhou, Michelle Andrews

    págs. 91-105

    

  • The Collective Identity Effect: How Group-Level Identity Influences Individual Behavior

    Brad D. Carlson, D. Todd Donavan, Jeremy S. Wolter, James G. Maxham III, Pei Xu

    págs. 106-131

    

  • Standing Out While Fitting In: Visual Design of Text Overlays in Social Media Communication

    Stefania Farace, Francisco Villarroel Ordenes, Dennis Herhausen, Dhruv Grewal, Ko de Ruyter

    págs. 132-151