Journal of marketing: A quarterly publication of the american marketing association

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  Año 2025, Vol. 89, Número 4

  • Conceptual Research: Multidisciplinary Insights for Marketing

    Irina V. Kozlenkova, Caleb Warren, Suresh Kotha, Reihane Boghrati, Robert W. Palmatier

    págs. 1-20

    

  • Fixing Onlies Versus Advancing Multiples: number of Children and Parents' Preferences for Educational Products

    Phyllis Xue Wang, Ce Liang, Qiyuan Wang

    págs. 21-38

    

  • Retailer Differentiation in Social Media: An Investigation of Firm-Generated Content

    Mikhail Lysyakov, P.K. Kannan, Siva Viswanathan, Kunpeng Zhang

    págs. 39-58

    

  • Cardio With Mr. Treadmill: How Anthropomorphizing The Means of Goal Pursuit Increases Motivation

    Lili Wang, Maferina Touré-Tillery

    págs. 59-80

    

  • The Impact of App Crashes on Consumer engagement

    Savannah Wei Shi, Seoungwoo Lee, Kirthi Kalyanam, Michel Wedel

    págs. 81-98

    

  • Beyond the Pair: Media Archetypes and Complex Channel Synergies in Advertising

    J. Jason Bell, Felipe Thomaz, Andrew T. Stephen

    págs. 99-119

    

  • Color Me Effective: The Impact of Color Saturation on Perceptions of Potency and Product Efficacy

    Lauren I. Labrecque, Stefanie Sohn, Barbara Seegebarth, Christy Ashley

    págs. 120-139

    

  • Racial Inequity in Donation-Based Crowdfunding Platforms: The Role of Facial Emotional Expressiveness

    Elham Yazdani, Anindita Chakravarty, Jeffrey Inman

    págs. 140-160