International review on public and nonprofit marketing: official publication of the International Association on Public and Nonprofit Marketing

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  Año 2025, Vol. 22, Número 1

  • Original article

    • Frugal people give more? The moderating role of beneficiary number in eliciting donation intention

      Jappy P. Fanggidae

      • Resumen

      págs. 1-15

      

    • Unravelling customer gratitude: navigating the literature and paving the way forward with the TCCM framework

      Karan Grover, Garima .

      • Resumen

      págs. 17-51

      

    • Investigating donor attitudes toward e-philanthropy crowdfunding platforms: a preliminary study in Saudi Arabia

      Samar Altarteer, Banan Bamoallem

      • Resumen
      • Texto completo

      págs. 53-75

      

    • Understanding factors determining Chinese consumer’s willingness to eat cultured meat, insect, and plant-based proteins

      Meike Rombach, David Dean, Frank Vriesekoop, Bin Jiang, Zeyuan Zhou, Wendy Hao, Wim de Koning

      • Resumen

      págs. 77-109

      

    • Reorienting DMO efforts to improve sustainability and reduce the perceived crowding of tourists visiting a destination

      Paula Fierro Rubio, Silvia Sanz Blas, Daniela Zhelyazkova Buzova

      • Resumen
      • Texto completo

      págs. 111-133

      

    • Predicting CRM patronage intentions based on Schwartz’s theory of human values: a large-sample study anchored on male fashion leadership

      Sujo Thomas, A. K. S. Suryavanshi, K. Bharath, Ritesh Patel, Viral Bhatt, Sudhir Pandey

      • Resumen

      págs. 135-165

      

    • Countering activism from CSR beneficiaries: a typology of strategic responses for firms

      Amit Mahimkar, Edward Ramirez

      • Resumen

      págs. 167-190

      

    • Public sector marketing: a systematic literature review and research agenda

      Aline Regina Santos, Juliane Pierri Ardigo, Anderson Sasaki Vasques Pacheco

      • Resumen

      págs. 191-215