Mercados y Negocios: Revista de Investigación y y Análisis

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  Año 2025, Número 54

  • Directors' Letter

    • Editor’s Letter

      José Sánchez Gutiérrez

      • Texto completo

      págs. 1-2

      

  • Articles

    • A Value-Based Approach to AI Ethics: Accountability, Transparency, Explainability, and Usability

      Vish Iyer, Moe Manshad, Daniel Brannon

      • Resumen
      • Texto completo

      págs. 3-12

      

    • Complement and Substitution Effects of Internal Migration on Foundational Competitiveness in Mexico

      Amilcar Orlian Fernández Dominguez, Michael Demmler

      • Resumen
      • Texto completo

      págs. 13-32

      

    • Empirical Study of Social Media Marketing's Impact on Brand Image and Loyalty in Retail, Muscat

      MohdIrfan Rais

      • Resumen
      • Texto completo

      págs. 33-56

      

    • Consumer Happiness in the Purchase of Electric Vehicles: a Fuzzy Logic Model

      Fernando Lámbarry Vilchis, Aboud Barsekh Onji, Leticia Refugio Chavarría López, Paola Judith Maldonado Colín

      • Resumen
      • Texto completo

      págs. 57-86

      

    • Identifying Factors Motivating Users to Post Reviews on Online Travel Review Platforms: a Factor Analysis Study

      Animesh Kumar Sharma, Rahul Sharma

      • Resumen
      • Texto completo

      págs. 87-122

      

  • Economic and Financial Index

    • Evaluation of Companies: Theories, Process and Methods

      Juan Gaytán Cortés

      • Resumen
      • Texto completo

      págs. 123-138