Evaluation of Companies: Theories, Process and Methods

• Juan Gaytán Cortés ^[1]
  1. [1] Universidad de Guadalajara

     Universidad de Guadalajara

     México

     
• Localización: Mercados y Negocios: Revista de Investigación y y Análisis, ISSN 1665-7039, ISSN-e 2594-0163, Nº. 54, 2025, págs. 123-138
• Idioma: inglés
• Enlaces
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• Resumen

  • Business evaluation is the systematic process of analyzing and assessing the performance of an entity, whether it is a company, organization, or project, about specific previously established objectives. This analysis can be performed at any stage of the business life cycle and covers financial, operational, and strategic aspects.