Spanish journal of marketing-ESIC

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  Año 2024, Vol. 28, Número 2. Texto Completo Ejemplar

  • Cross-cultural electronic word-of-mouth: a systematic literature review

    Poompak Kusawat, Surat Teerakapibal

    • Resumen
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  • Luxury fashion consumption: a review, synthesis and research agenda

    Aihoor Aleem, Sandra Maria Correia Loureiro, Ricardo Godinho Bilro

    • Resumen
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  • Luxury fashion brand coolness: niche versus mass cool

    Sandra Maria Correia Loureiro, Aihoor Aleem, Mike Breazeale

    • Resumen
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  • Mapping research in marketing: trends, influential papers and agenda for future research

    Ricardo Ramos, Paulo Rita, Celeste Vong

    • Resumen
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  • Analysing user well-being in ridehailing services

    Aijaz A. Shaikh, Francisco Liébana Cabanillas, Hawazen Alamoudi, Heikki Karjaluoto

    • Resumen
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  • The role of mindfulness in promoting purchase intention

    Thuy Dam Luong Hoang, Ha Thu Nguyen, Dung Tri Vu, Anh Thi Tu Le

    • Resumen
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