International review on public and nonprofit marketing: official publication of the International Association on Public and Nonprofit Marketing

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  Año 2024, Vol. 21, Número 2

  • Original Article

    • Perceived altruism in cause-related marketing

      Julia Maringoni Lopes, Cristela Maia Bairrada, Arnaldo Fernandes Matos Coelho

      • Resumen
      • Texto completo

      págs. 255-278

      

    • How brand familiarity influences advertising effectiveness of non-profit organizations

      Jesús García de Madariaga Miranda, Pamela Simón Sandoval, Ingrit Viviana Moya Burgos

      • Resumen
      • Texto completo

      págs. 279-293

      

    • Fatalism and donation intention: who is more in control of their own life?

      Muhammed Bilgehan Aytaç

      • Resumen

      págs. 295-311

      

    • The paradox of youth’s online political party brand engagement on Facebook: a congruity theory perspective

      Mohit Jamwal, Munish Saini, Saikat Banerjee

      • Resumen

      págs. 313-339

      

    • Are advertising campaigns for water conservation in Latin America persuasive? A mixed-method approach

      Carolina Sánchez, Enrique Carlos Bianchi, Carla Rodríguez-Sánchez, Franco Sancho Esper

      • Resumen
      • Texto completo

      págs. 341-369

      

    • Managerial networking behavior for grant acquisition in nonprofits: an application of the behavioral reasoning theory (BRT)

      Debadutta Kumar Panda, Mahesh Ramalingam

      • Resumen

      págs. 371-393

      

    • In-kind donations – peculiarities and challenges of product philanthropy

      Sandra Stötzer, Katharina Kaltenbrunner

      • Resumen
      • Texto completo

      págs. 395-414

      

    • Advocating for mother nature: the roles of anthropomorphism, nature-evoked emotions and trust

      Jhanghiz Syahrivar, Siska Purnama Manurung, Genoveva Genoveva, Sonny Sonny, Dani Lukman Hakim, Yuling Wei

      • Resumen

      págs. 415-441

      

    • Marketing sustainable tourism and its policies through community engagement- An Indian context

      Arbuda Sharma, Charru Hasti

      • Resumen

      págs. 443-478

      

    • Factors affecting attitude and purchase intention towards cause-related marketing: a systematic literature review using TCCM approach

      Prasant Kumar Pandey, Naval Bajpai, Abhijeet V. Tiwari

      • Resumen

      págs. 479-509

      

    • Online fundraising for NPOs via email marketing – A critical success factors analysis in Germany, Austria, and Switzerland

      Sonja Harken, Vanessa Mertins, Michael Urselmann

      • Resumen
      • Texto completo

      págs. 511-538