Managerial networking behavior for grant acquisition in nonprofits: an application of the behavioral reasoning theory (BRT)
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Debadutta Kumar Panda [2] ; Mahesh Ramalingam [1]
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[1] Institute of Management Technology
Institute of Management Technology
India
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[2] Xavier Institute of Management (XIMB), XIM University, Bhubaneswar, Odisha, India
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- Localización: International review on public and nonprofit marketing: official publication of the International Association on Public and Nonprofit Marketing, ISSN 1865-1984, Vol. 21, Nº. 2, 2024, págs. 371-393
- Idioma: inglés
- Texto completo no disponible (Saber más ...)
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Resumen
Managerial networking has been well studied in the public and nonprofit management literature; however, no study on managerial networking has been conducted from behavioral theories. This paper studied the managerial networking for grant acquisition in Indian Non-government Organizations (NGOs) from the Behavioural Reasoning Theory (BRT) perspective. The cross-sectional data (N = 590) was collected from project and program coordinators of NGOs in India. Data were analyzed using PLS-SEM in SmartPLS V3.2.7. The study found that results align with behavioral theories in associating ‘value’ with ‘attitude’ but did not find an association between ‘attitude’ and ‘intention’. The ‘reason against’ and ‘reason for’ are partially mediated in the relationship between value and behavioral intention. Finally, the study concludes with practical implications and limitations.
