Journal of marketing research

• 

  Año 1994, Número 3

  • Rentals, sales, and buybacks: Managing secondary distribution channels

    Devavrat Purohit, Richard Staelin

    págs. 325-338

    

  • Meaningful brands from meaningless differentiation: The dependence on irrelevant attributes

    Rashi Glazer, Gregory S. Carpenter

    págs. 339-350

    

  • Organizational citizenship behaviors and sales unit effectiveness

    Scott B. Mackenzie, Philip M. Posdakoff

    págs. 351-363

    

  • Context effects, new brand entry, and consideration sets

    Yigang Pan, Donald R. Lehman

    págs. 364-374

    

  • Designs of discrete choice set experiments for estimating both attribute and availability cross

    Andreas G. Lazari, Donald A. Anderson

    págs. 375-383

    

  • Enhancing memory of television commercials through message spacing

    Surendra N. Singh, Sanjay Misra

    págs. 384-392

    

  • Buying or just browsing? The duration of purchase deliberation

    William P. Putsis Jr., Narasimhan Srinivasan

    págs. 393-402

    

  • Reducing competitive ad interference

    H. Rao Unnava, Deepak Sirdeshmukh

    págs. 403-411

    

  • Age, sex, and attitude toward the past as predictors of consumers' aesthetic tastes for cultural

    Morris B. Holbrook, Robert M. Schindler

    págs. 412-422

    

  • Do coupon expiration dates affect consumer behavior?

    Leigh McAlister, J. Jeffrey Inman

    págs. 423-428

    

  • New books in review

    Peter L. Wright

    págs. 429-430

    

  • New books in review

    H. Shanker Krishnan

    págs. 430-432

    

  • New books in review

    Robert B. Woodruff

    págs. 432-434

    

  • New books in review

    Edward F. McQuarrie

    págs. 434-437

    

  • New books in review

    Janeen Arnold Costa

    págs. 437-438

    

  • New books in review

    Rajiv Vaidyanathan

    págs. 438-439

    

  • New books in review

    Gerald W. Hampton

    págs. 439-440